2. Conformity and Links with other Strategies and Initiatives

National Policies


The aims of the Cliftonville DPD reflect the government’s aims to promote socially inclusive communities, including sustainable mixes of housing, and address the impact that the intensive development of flats has had on the social fabric of the community (PPS1). Government guidance increases the emphasis on the need for housing and planning policies to support mixed and sustainable communities, and seeks to ensure that everyone has the opportunity of living in a decent home, which they can afford in a community in which they want to live. It seeks to achieve a wide choice of high quality homes to address the requirements of the community and create sustainable, inclusive, mixed communities and high quality housing that is well designed and built to a high standard. PPS1 also states that good design should contribute positively to making places better for people and that design which is inappropriate in its context, or which fails to improve the character and quality of an area and the way it functions, should not be accepted. It seeks to actively bring vacant and under-used previously developed land and buildings back into beneficial use, as well as protecting the historic environment and townscape character


This DPD furthers the aims of PPG13 in seeking to provide good quality cycle parking in developments to promote more cycle use. PPG13 seeks to reduce the need to travel, especially by car, stating that the planning system has a substantial influence on the safety of pedestrians, cyclists and occupants of vehicles through the design and layout of footpaths, cycleway and roads. Planning can also influence road safety through its control of new development and PPS3 promotes the need to avoid on-street parking in areas adjacent to development with limited on-site parking


Encouraging tourist accommodation in Cliftonville echoes Government’s ‘Good Practice Guide on Planning for Tourism’ which states that tourism can be the focus of regeneration of urban areas, providing a catalyst for growth in an area, raising its profile and stabilising out-migration. The good practice guide also acknowledges that proposals involving high quality design improve the visual and environmental experience for visitors and the local community.

Regional Policies


The South East Plan (adopted June 2009) recognises the priority to be given to the regeneration of the coastal towns as a result of the imbalance between them and more prosperous parts of the region. Policy RE6 seeks to address structural economic weakness.


Policy TSR1 seeks to maximise opportunities to diversify the economic base of the coastal resorts, while consolidating and upgrading tourism facilities in ways which promote higher value activity, reduce seasonality and support urban regeneration.


In supporting regeneration of a coastal town this DPD will also further the aims of South East Plan Policy EKA3 (East Kent & Ashford Sub-Region Core Strategy) and South East Plan Policy EKA4 (Urban Renaissance of the Coastal Towns).

Policy SP4 seeks to reduce the overall extent of socio economic deprivation, including health inequalities across the region and implement appropriate actions to address the pockets of deprivation and broader exclusion issues.


The DPD echoes the aims of the South East Plan policies for Sustainable Development which aims to achieve and maintain sustainable development in the region, ensuring that the most deprived people also have an equal opportunity to benefit from and contribute to a better quality of life (policy CC1). Policy CC6 states that using innovative design processes will create a high quality built environment which promotes a sense of place. This will include accessibility, social inclusion, the need for environmentally sensitive development and crime reduction.


The Regional Economic Strategy identifies 9 priorities for the Coastal South East Economic Contour, one of which is to 'create cities and towns where people choose to live, by investing in urban renaissance, redeveloping and regenerating key town centres to stimulate development of local economies'. The initiatives in the DPD complement Target 14 of the Regional Economic Strategy, seeking to 'enable more people to benefit from sustainable prosperity across the region and reduce polarisation between communities'.

County/Local Policies and Strategies


The Thanet Local Plan was adopted in June 2006 and the overall strategy is to regenerate the district so that deprivation is no longer an issue. The plan acknowledges the importance of issues of quality of life – the availability of an attractive environment and opportunities for good quality housing to help develop a society that makes for an attractive place to live, work and to invest. Policy H10 – Areas in Need of Special Action - addresses the potentially significant roles of housing and community development in stimulating pride amongst residents and confidence in those seeking to invest money, time or energy in the area. The Cliftonville DPD does not replace any of the policies in the Local Plan, but has evolved from Policy H10 which identifies Cliftonville West as an Area in Need of Special Action. This area is shown on the Local Plan Proposals Map, and is the area covered by the Cliftonville West Renewal Area – this is also the area to which this DPD applies. The lifespan of this DPD will echo that of the emerging Core Strategy and will be a planning policy document for the Cliftonville West Renewal Area from the date of its adoption until 2026. The Cliftonville DPD is being prepared in advance of the Core Strategy as urgent action is needed to revive the area and make it the vibrant place desired by local people. It is considered that the quickest way to achieve this would be a set of development management policies within a Development Plan Document.


The need for settled family housing, as opposed to the predominance of one-bedroom flats and bedsits/Houses of Multiple Occupation, has been identified as an urgent need by residents who took part in the consultations carried out regarding the declaration of the Renewal Area. Following further public involvement the Council adopted a policy as Supplementary Planning Guidance (December 2006) to restrict the further development of one-bedroom flats. This DPD formalises the one bedroom flat policy as being part of the Local Development Framework, and supports it with other policies in this document.


This DPD echoes the sentiments of the East Kent Local Strategic Partnership Sustainable Community Strategy 2009 which identifies the regeneration of East Kent’s coastal towns as a priority, and states that a balanced housing supply which serves the needs of current and potential residents of East Kent is essential. The Strategy states that investment will be focussed in East Kent’s coastal resorts to improve the quality of attractions, enhance the public realm and support the vision for coastal renaissance.

There are a number of other Council strategies and initiatives also of relevance:


A Renewal Area was declared for parts of Cliftonville West and Margate Central wards in 2005 – this is the area covered by this DPD. A map showing this area is in Appendix 1. The key objectives of the Renewal Area are to:

  • Work with property owners to encourage them to improve and maintain standards of their properties
  • Work with landlords and property owners to ensure that there is an improvement of housing standards in the private rented sector
  • Bring previously empty properties and derelict land back into use
  • Improve general amenities in the area, through social and environment improvements
  • Encourage all residents to participate and take pride in the area and towards their community
  • Encourage employment opportunities and economic prosperity

The Department of Communities and Local Government has provided Thanet with the Safer Stronger Communities Fund to support the Council and its partners in their programme of neighbourhood renewal and aims to transform Cliftonville West ward, Margate Central ward and the green space of Dane Park into a Safer, Cleaner and Greener neighbourhood. The overall objective is to improve the quality of life for people who live in these areas by promoting a stronger sense of community, improving public spaces and better access to public services, and reducing crime. The funding was first available in March 2006. Funding could be applied for by the following for projects that could contribute towards the SSCF aim:

  • Individuals and residents who lived in the SSCF area
  • Community groups/clubs and charitable organisations that provided services/activities to those who lived in the SSCF area
  • Public and Private Sector organisations who supplied services to the area
Funding has again been allocated for 2008-10, but this time to fund a range of workers and projects, for example, a women’s refuge, and youth and community workers.

Consultation on the Thanet Cultural Strategy showed that people think measures should be put in place to conserve and improve the existing buildings and environment in Thanet. They also wanted to see all existing buildings well maintained and felt it was important that Thanet’s heritage and traditional seaside appeal were retained.


The Thanet Housing Strategy identifies key strategic priorities including improving standards and fitness of Private Sector Housing, promoting housing activity in the Renewal Area, and improving choice and access to housing for all communities in the District.


Work has recently started on a significant, iconic art gallery proposed to aid, and act as a catalyst in the regeneration of Margate. The gallery will be known as the Turner Contemporary, and has already made a major impact on Margate’s regeneration. A range of art galleries and niche shops have opened in Margate’s emerging creative quarter in the Old Town and are helping to regenerate that part of the town.


The Margate Renewal Partnership has been set up to spearhead the regeneration of Margate. It is made up of key stakeholders (including the South East of England Development Agency, English Heritage, the Government Office for the South East, English Partnerships, the Heritage Lottery Fund and the Arts Council) who have an important role to play in the transformation of Margate. The Partnership aims to create a vibrant town with a mix of traditional seaside attractions and modern and creative quarters. The Margate Renewal Partnerships Implementation Plan supports a high-quality public realm, public art, events and festivals that will restore a sense of place, identity and pride back into Margate.


There are a number of significant sites within Margate with potential for renewal, and planning guidance and development briefs are being drawn up for some of these sites. To date, planning guidance has been developed by Thanet District Council in association with the Margate Renewal Partnership, suggesting a mixed-use scheme on a former amusement park known as Dreamland. Under the proposals, the majority of the site, including the listed Dreamland building and Scenic Railway, would be kept as part of an amusement based destination, along with an element of other development, including residential.


A Planning Brief has also been drafted for a 1960’s tower block with associated retail use at ground floor (the retail uses are now mostly vacant) known as the Arlington site – another key development site, adjacent to the Dreamland site. The brief encourages development proposals for Arlington that recognise the need for a scheme that reverses the image of Arlington House in the minds of the public and provides a landmark entrance strongly related to Margate sands, Dreamland and a vibrant and creative town centre. It also encourages development that complements proposals within the Margate seafront area, raising sufficient funding to enable flagship improvements to the existing built form and public realm, and promotes a high quality residential, retail and commercial based mixed use scheme.

Margate: Key Projects

Margate Masterplan 

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