6. Tourism

New Tourist accommodation


Cliftonville has suffered a dramatic decline in the domestic holiday trade, as have most British coastal towns over recent years. However, issues relating to climate change, the likelihood of long term increase in fuel prices/less disposable income and the need to reduce our carbon footprint are likely to encourage holidays at home. Margate and Cliftonville, have the potential to once again be places where people will want to stay, particularly in view of the regeneration initiatives within Margate, including the prestigious Turner Contemporary. The Turner Contemporary is expected to attract around 130 000 visitors a year to the area. The Council’s Visitor Economy Development Framework and Action Plan (2007-2011) includes the following as part of its Vision: ‘The success of the Turner Contemporary has had a ripple effect, with new, high quality accommodation providers opening for business in Margate. The Old Town is a ‘must see’ for any visitor to the town and a cultural hub of galleries, quality retail, cafes and restaurants. There is also the potential for an increase in the market for conference facilities, eco and business related tourism.


Given the expectations that tourism is likely to expand from current levels, proposals that generate new serviced accommodation should be favourably considered. This applies both to new build and conversions, as there may be properties within the Cliftonville area which are suitable, or will become available for conversion into a high quality hotel or boutique hotel/guesthouse.


It will be necessary to ensure that any new serviced accommodation enhances the surrounding area. Alterations to front gardens and boundaries of existing properties to accommodate parking and advertising signage will only be allowed where they enhance the character of the area. The existing tranquillity and amenities of the area must be maintained even though there is increased use of a specific property. So it becomes essential that the individual characteristics of the property and its curtilage determine the appropriateness of change of use.


Planning permission for new tourist accommodation will be granted if all of the following criteria can be met:

  • the new use would not cause significant detriment to the amenity of neighbouring properties through noise and disturbance;
  • the new use can accommodate the necessary parking requirement, without damage to the character of the local area, and without significantly reducing the availability of on-street parking to the detriment of existing residents;
  • front gardens will be retained, including soft landscaping to protect and enhance the street scene;
  • in considering applications for planning permission the council will consider the need to impose conditions or seek planning obligations to ensure that the property is available for short term use as tourist accommodation and is not used as a full time residence (other than by the owners, family and staff);
  • the proposal does not result in a loss of family homes (as defined under policy CV 2);
  • the proposal is well designed and will provide a high standard of tourist accommodation;
  • there is no negative impact on biodiversity arising from the development and, where necessary, biodiversity enhancements are integral to the proposal.
  • the proposal incorporates, where necessary, full and detailed mitigation measures to avoid and reduce disturbance to interest features of the internationally designated sites.
Any planning permission would be subject to an occupancy condition, which will normally involve restricting occupation by one person or group of persons to a maximum continuous period of six weeks in any one year. In addition, the use of such premises for habitation will be limited to a maximum of 11 months in any one year. To facilitate the enforcement of such controls, applicants will be required to make available to the Council, upon request and without prior notice, the register of occupiers of the premises to which the permission relates.

  Tourist accommodation

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